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The automotive world is changing fast – and with it, the expectations and needs that people bring with them when looking to purchase a premium car.
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By the start of 2016, 30 dealers worldwide had already introduced digital modules from Audi City on their premises, with the figure set to reach around 800 dealerships by the end of 2018. In parallel, the premium manufacturer is strengthening the integration of Audi City into its international dealer network by developing central elements from the digital showroom for flexible, modular use within dealerships.
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The latest concept in Warsaw is benefiting from the experience of other locations since October 2018. In June 2016, the Audi Cities in Paris and Moscow joined the network. The virtual Audi models are now represented with photorealism, and the digital technologies are now even more efficient in terms of energy consumption and cost. In May 2016, Audi City Istanbul went online, with a further enhanced experience factor. On top of that, every guest visiting Audi City can access almost the entire range of services offered by a classic dealership – because in organizational terms the cyberstore acts as a satellite outlet of a conventional dealership.ĪUDI AG is systematically extending its pioneering sales concept: Following on from the opening of the first Audi City in 2012, it has established additional locations like on Berlin’s Kurfürstendamm (2014). It doesn’t matter whether visitors are there to surf through the world of Audi out of sheer curiosity, find out more about the latest technologies and services, or configure their own individual model with a specific intention to buy and place an order. Īudi City offers a special brand experience, with no pressure. Using innovative media technology, fans and customers of the brand can customize their dream Audi from several hundred million different possible configurations, then experience it on almost 1:1 scale on floor-to-ceiling mega-screens. It is the first place where – with its compact dimensions – the entire model portfolio of the four rings can be experienced almost true to life, in virtual technology. And breathe.The showroom concept welcomes guests to a new type of location for automotive sales: prime downtown sites in major international cities – from Berlin, Paris and Istanbul to Moscow and Warsaw.
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Price: £75,348 (as standard price as tested £94,506 comprised of Black leather interior with extensive items in Alcantara and decorative stitching in yellow contrast for £1,242, Headlight cleaning system covers painted for £143, Door handles painted in black for £84, Chrono Package and preparation for lap trigger for £336, Porsche Ceramic Composite Brake for £5,597, Wheels painted in satin black for £387, LED main headlights including Porsche Dynamic Light System Plus for £1,397, Auto dimming mirrors with integrated rain sensor for £345, Cruise control for £228, Park Assist (rear) with reversing camera for £825, Speed limit indicator for £236, Clubsport Package for £2,778, Steering wheel rim with top centre marking in yellow for £168, Full bucket seats for £3,788, Fire extinguisher for £105, Racing Yellow seat belts for £194, Decorative stitching in contrast colour for £834 and Carbon interior package (with leather interior) for £471. Transmission: 6-speed manual, rear-wheel drive Whichever way you want to drive, the GT4 is willing to oblige, all while entirely enveloping you in the experience. Which you'll be wanting with a chassis that compels you to push in these abject conditions the difference between straightening the car under power and something sillier is pretty fine, but the way the engine delivers exactly what your right foot requests is completely absorbing. But as it's Porsche, the engine doesn't exist on its own merits - it must be measured in the pantheon of the greats, and there's no escaping the fact that the 4.0 doesn't quite howl like the old Otherwise it's a gem, blessed with sublime energy and the sort of willingness that only comes with atmospheric engines.
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If any other manufacturer had made this 4.0-litre lump, we'd all be raving about it, conforming as it does to contemporary emissions standards (with a manual gearbox!) while still making 100hp per litre and revving to 8,000rpm. Despite what you may have heard, the new engine contributes as well.